To celebrate the launch of its new Australian series, 'Apple Cider Vinegar,' Netflix transformed Melbourne's Federation Square into a nostalgic early 2010s-themed juice bar. This immersive activation featured brand ambassadors distributing complimentary wellness-inspired juices from a vintage caravan, and a large format digital photomosaic screen set amidst a relaxed chill zone adorned with plants and picnic tables. Visitors enjoyed fun photo opportunities and throwback installations, capturing the essence and cringe of the era and encouraging social media sharing. This creative initiative not only transported attendees back in time but also highlighted Netflix's innovative approach to experiential marketing.